Eastside Golf has always been more than just a brand – it’s a movement. And now, that movement has established its next home base.
We’re proud to announce the opening of our first U.S. retail store – a curated Eastside Golf experience located at Detroit Metropolitan Airport (DTW), Terminal A, Gate 34. This space marks a major moment in the journey of our brand, and there’s no better city for that story to continue than Detroit.
Why Detroit? Because for Eastside Golf, this one’s personal.
The Origins of a Movement
Before the world knew about Eastside Golf, before our Jordan Brand drops or runway-ready collections, there was a sketch – drawn by Eastside Golf founder and Creative Director Olajuwon Ajanaku – while working in finance in downtown Detroit.
“I showed Earl a sketch of the Swingman,” recalls Ajanaku, “and he told me to put it on a shirt. I wore it around the city and people stopped me non-stop asking where I got it. That’s when I knew we had something. Eastside Golf was born right here.”
For Earl Cooper, Ajanaku’s business partner and Eastside’s co-founder, the story runs just as deep.
“Detroit and the state of Michigan will always have a place in my heart,” says Cooper. “I was born in Flint and became the first Black PGA Teaching Professional at the Detroit Golf Club. Opening our first store here is a full circle moment for me and O – and for the brand.”
A New Chapter at DTW
Our 300-square-foot storefront is located in one of the busiest terminals at DTW and operated in partnership with Paradies Lagardère, the global retail group behind the PGA TOUR Shops. Inside, you’ll find a curated selection of our signature apparel and accessories – from Swingman sweatshirts and tracksuits to performance polos and bucket hats built for the course, the city and everywhere in between.
This marks the latest milestone in what’s already been a huge year for us. In 2025 alone, Eastside Golf expanded with Nordstrom, Golf Galaxy, Dick’s Sporting Goods and opened its first international location in Tokyo. We’re also proud to now be in 10 PGA TOUR Shops across the U.S. – all leading up to this flagship retail moment in Detroit.
Building with Purpose
“Eastside Golf transcends golf. It speaks to culture, music, fashion – things that resonate with people on and off the course,” said Aaron Bonham, SVP and Chief Merchandising Officer at Paradies Lagardère. “The brand sold incredibly well across our PGA TOUR Shop locations, so creating a standalone Eastside Golf store just made sense.”
With eyes on the future, this partnership could be the first of many retail destinations for Eastside. But no matter where we go next, Detroit will always be our first home.
Come See Us
Great things often start with simple concepts – a man swinging a golf club in jeans, sneakers and a gold chain. Now, it has become a movement that’s reshaping how golf looks, feels and inspires.
We’re proud to bring that energy to DTW. Whether you’re just landing or catching your next flight, stop by, shop the collection and carry the message wherever your game takes you.
Visit the Eastside Golf store at Detroit Metropolitan Airport (DTW), Terminal A, Gate 34.
Paradies - Airport Fan Shops – DTW. 1 Detroit Metropolitan Airport. Romulus, 48174. United States. (734) 942-4581 · paradieslagardere.com