When the 2025 MLB All-Star Game rolled into Atlanta, it created a special opportunity for Eastside Golf.
Founded by two Morehouse College alum (Earl Cooper and Olajuwon Ajanaku) who believed golf needed a new voice – one rooted in authenticity, style and purpose – the brand’s name was born of Anjaku’s upbringing on the Eastside of Atlanta. The city is more than just our starting point – it’s our muse.
So when the All-Star Game landed in our backyard, the opportunity to create something special was a no-brainer.
Introducing the Eastside Golf x MLB All-Star Capsule
This limited-edition release is our love letter to two of the world’s greatest games and the people who elevate them both. Inspired by the city that raised us and the timeless traditions of both sports, the capsule bridges the ballpark and the course through design and storytelling.
We also tapped into the deep connection many pro athletes – especially in baseball – have with golf. One of our day-ones, CC Sabathia, has been repping Eastside from the beginning and continues to be a powerful advocate for the brand and our movement.
Whether you’re a golfer, a Braves diehard or just someone who rocks with bold style, this collection brings something fresh to the plate.
"2-Tone All-Star" 5-Panel Hat
A blend of fairway finesse and ballpark heritage. This cap brings the greens to the diamond with a custom grass-printed brim and All-Star patch details.
"All-Star A" 5-Panel Hat
A bold spin on the Braves' signature "A" logo with gold rope piping and Swingman flair. Built to move from the course to the streets.
MLB All-Star Tee – Atlanta 2025
Original artwork meets statement design, with the Swingman stepping into the batter’s box and a call to “Swing for the Fences and Fairways.”
Braves Stadium Tee
An ode to Truist Park and the legacy it holds. Featuring back artwork of the Swingman at the plate and the stadium’s street address.
"Fences and Fairways" Tee
The message is loud and clear: push boundaries, break molds. For the athletes who refuse to be boxed in.
Atlanta Is the Thread
From the custom graphics to the embroidered details, every stitch in this capsule is woven with the DNA of Atlanta. The Eastside. Morehouse. The community programs that gave us our start. The culture that keeps us pushing forward.
As we continue to evolve, so does our definition of sport – and who gets to show up. The 2025 MLB All-Star Game might be a moment, but the impact of this collection is built to last.
This is Eastside Golf. This is Atlanta. And this is how we step up to the plate.