There are moments when golf feels bigger than the game itself.
This is one of them.
From January 31 through March 15, Eastside Golf is setting up shop at Pebble Beach Golf Resorts with a limited-time pop-up shop – one of our most ambitious retail moments to date – paired with something equally as meaningful: the Bank of America Golf with Us Community Day Powered by Eastside Golf, happening Monday, February 16 on The Hay, the Tiger Woods designed short course at Pebble Beach Resorts.
Together, these moments represent what we believe golf can be when approached with intention. Access. Opportunity. Culture. Community. And a seat at the table for the next generation.
A Pop-Up Built on Purpose
Our 45-day pop-up shop at Pebble Beach isn’t just about product. It’s about presence.
This space brings Eastside Golf’s point of view to one of the most iconic stages in the game – where tradition runs deep and history is everywhere you look. Inside, you’ll find exclusive co-branded pieces made specifically for this moment, including the Hole No. 7 graphic polo designed in collaboration with the Pebble Beach team and a limited-edition headcover. These aren’t souvenirs; they’re pieces of history you can wear.
You’ll also see the fresh Air Max Plus from our Eastside Golf x Nike “Take Flight” collection, available on-course exclusively at Pebble Beach. If you’re already planning a trip to the Monterey area – or looking for a reason to take one – this is it.
Community Day: The Heartbeat
While the pop-up shop is our presence, Community Day is its heartbeat.
On February 16, we’ll host the Bank of America Golf with Us Community Day Powered by Eastside Golf on The Hay, an event that makes golf feel inviting and fun. Juniors from Youth on Course, The First Tee and Boys & Girls Club of America will join us for a full day of instruction, play, music, food and connection.
Eastside co-founders Earl Cooper and Olajuwon Ajanaku will lead clinics alongside the Pebble Beach Golf Academy team, creating an environment where young players can learn, laugh and see themselves in the game – right where they are, and in a place they may not have imagined.
Bank of America’s Better Money Habits® programming will also be part of the day, reinforcing something we believe deeply: growth through golf doesn’t stop at the scorecard.
“This day represents everything Eastside Golf stands for – access, opportunity and meeting young people where they are,” says Cooper.
“Golf has always been a connector when it’s presented the right way,” adds Ajanaku. “That’s how you grow the game with intention.”
Why Pebble. Why Now.
This stretch on the calendar matters.
Pebble Beach will be buzzing with energy surrounding the PGA TOUR’s AT&T Pebble Beach Pro-Am (Feb. 12–15), and the Super Bowl happening just up the road in Santa Clara on February 8. The eyes of the sports world will be on the region – and we’re proud to use that spotlight to amplify a message that matters.
If you’re traveling through California this winter, we’d love for you to stop by, say hello and experience what we’re building – on the racks and on the course.
This is Eastside Golf, at Pebble Beach.
Tradition meets progress.
Presence meets purpose.
And community is always the point.
